INDIAN FOOTBALL NEWS (SEPTEMBER 2021)
FC Bengaluru United and Sevilla FC nominated for Best Internationalisation Strategy. The ceremony will take place on 22 September at the Wanda Metropolitano in Madrid
04/09/2021- PRESS RELEASE : FC Bengaluru United and Spanish LaLiga side Sevilla FC have been nominated for the Best Internationalisation Strategy by the prestigious World Football Summit Awards. The two clubs have been nominated for the award alongside LaLiga outfit Valencia CF and Premier League team Everton FC. The winner of the Best Internationalisation Strategy award, presented by Deloitte, will be announced on 9 September and will receive the trophy during a ceremony on day one of WFS Europe at Madrid's Wanda Metropolitano on 22 September.
Since their inception in 2018, FC Bengaluru United have been on a robust growth trajectory, both on and off the field. They impressed with a strong showing in the I-League Qualifiers in 2020, and earlier this year, were crowned BDFA Super Division League Champions.
In January this year, FC Bengaluru United announced their partnership with LaLiga giants Sevilla FC, a five-year agreement, which focuses on technological innovation, development and projects in the sport as well as increasing the Spanish football club’s footprint in one of the world’s most vibrant and rapidly growing football markets.
Created in 2017, the WFS Awards recognise and reward the work carried out by professionals in the different fields and sectors of the football industry. Previous winners of the award include LaLiga and RC Celta Vigo. The winner of the award is judged on the basis of their presence in new markets, business scalability, brand expansion, new sources of income, business diversification, use of technology involved to develop and implement the strategy as well as CSR initiatives involved in this strategy.